Dreamworks has always been an interesting presence in the world of animation. Though they were once the only studio that could compete with Pixar in the realms of CG animation, they’ve never had the same level of quality control that Pixar has boasted. While Pixar has popped out winner after winner for most of their existence (with a few exceptions), Dreamworks seemingly gives every idea that passes through the studio the green light, leading to a miss or two for every hit. They’ve never really learned their lesson, and fittingly for 2017, a year that was largely inconsistent for movies as a whole, Dreamworks released one of their more shaky pictures in the form of The Boss Baby.
The gist of the story is that a young boy named Tim (Miles Bakshi) gets a new baby brother. But this baby isn’t any ordinary baby. With his finely-tailored suit and business savvy, Tim’s new little brother is the “Boss Baby” (Alec Baldwin). Tim quickly grows resentful of the new baby as he receives all of his parents’ attention.
Things get a little more complicated, however. It turns out, this Boss Baby is a member of Baby Corp., a giant conglomerate run entirely by babies in a sort of ‘before-life.’ Babies are losing popularity to puppies, and the company that Tim’s parents work for, Puppy Co., is planning on releasing a new breed of puppy, one that could put Baby Corp out of business. So the Boss Baby has been sent to Tim’s household (via taxi cab) to try to get info on this new puppy.
It’s a weird movie.
The concept behind the story – of a kid learning how to live with a new baby brother – simple as it is, is actually a decent one for a kids’ movie. And turning the baby into a corporate suit is a humorous twist on the idea (albeit one which is probably better suited for a short format, as opposed to an entire feature). But the small concept is stretched far too thin with the “babies vs. puppies” subplot (not to mention, who am I supposed to root for in that scenario?). And it only gets spread thinner as the movie goes on, with the introduction of an unnecessary villain midway through, and a plot that makes less sense the more you think about it.
Although the film’s marketing may have already had you rolling your eyes at the movie (those adverts really liked that “cookies are for closers” line), the fact that the movie ultimately falls apart is actually a bit of a shame. Because in its early moments, The Boss Baby shows some promise in both its story and humor.
For example, the early moments of the film tell us that Tim has a very active imagination, leaving the audience to think that the baby talking, wearing a suit, and being ‘born’ via taxi are all just Tim’s childhood imagination running wild with interpreting the situation around him. But as the film goes on and the whole corporate rivalry thing gets going, it becomes obvious that this isn’t the case. Not only does this remove a lot of the film’s early charm, but it also ends up raising a lot more questions about the plot than answers (does Puppy Co. actually manufacture dogs like a product? Why are the parents oblivious to the fact that their son arrived to them via taxi cab?) If the film were presented as being told through Tim’s imagination, such questions wouldn’t matter, and the sheer absurdity of it all would actually be made more charming. Instead, The Boss Baby will have you scratching your head asking “wait, so did that really happen to them?” numerous times. Just to hit the point home, there are a few moments where Tim’s imagination does take over, separate from the rest of the goings-on around him and the Boss Baby, confirming that, no matter how bonkers the movie gets, the characters are actually going through all of it.
I certainly don’t have any qualms with the idea of The Boss Baby being more inline with fantasy, but the way it’s structured is off-putting. It goes from possibly being about a kid’s interpretation of life with his new baby brother to something a bit more…wacky.
Along with feeling structurally confused and over-bloated, the movie also can’t help but aim for some obvious potty humor. Some of it works, but just as often you’ll be sighing that the movie didn’t even try to aim higher (we get it, babies poop. What else ya got?).
On the bright side of things, those aforementioned early moments have their charms, and when the humor strays from the obvious, it can be pretty funny (some of the film’s best gags involve Tim talking to his totally-not-Gandalf alarm clock…which goes back to how the movie is at its best when it’s in Tim’s imagination).
Another highlight is the animation, with The Boss Baby boasting some of Dreamworks’ most fluid character movements. And fittingly for a movie about babies, the character designs are cute and charming (those eyes!).
The Boss Baby isn’t a total dud, then. But its concept quickly stretches too thin, when a smaller scale story would have benefitted it greatly, and all too often it aims too low when just the little extra effort could have gone a long way.
Maybe for its target audience, it may provide a good hour and a half of entertainment. But for the older crowd who is becoming more and more accustomed to kids’ movies also appealing to them, The Boss Baby ends up being a missed opportunity.